#B2C
#Redeisgn
#Teamwork
Figma
Asana
Current Version
New Design
"I find it uneasy to review my information on 'My Page'. Everything is so cluttered and confusing, I'm not even sure where to start looking."
Challenge
Ensure users can quickly and easily find what they need.
Approach
After interviewing 20 participants, we recognized that our previous design was confusing and the arrangement of features was complex. In response, we've reorganized the entire page to categorize information more clearly and redesigned the layout, incorporating icons to help users quickly grasp the functions.
Current Version
New Design
"I can't figure out where to click to check my shipping status. The page layout forces me to spend too much time reading through the details."
Challenge
Direct users to the information they seek and streamline order-related interactions.
Approach
After discussing with participants, we discovered that the old page layout dispersed information too broadly, making it difficult for users to quickly find what they were looking for. Additionally, it lacked a feature for promptly checking order delivery status, hindering consumers from efficiently tracking the status of their purchases.
Testing Insights
"How can we reorganize the page's information to make it easier for users to quickly find and access the features they need?"
Condensing Information
Organize and Highlight Key Insights: Strategically structure information to spotlight critical data and tailor visualizations for optimal clarity.
Ease of Access to Product Features
Enhancing the user experience in e-commerce by ensuring product features are easily discoverable and accessible within our design framework.
Comprehensive Product Feature Set
Ensuring the full spectrum of product-related features is seamlessly integrated, offering a complete and cohesive e-commerce experience.
Current Version
New Design
"I need a clearer method to view product details. The promotion badges are quite confusing and sometimes interfere with my ability to read the information."
Challenge
Streamlining Information Architecture: Methodically structuring the layout to prioritize and label key information, enhancing user comprehension of essential data swiftly.
Implementing special markers for pivotal information to minimize search time and facilitate rapid access to product details. Organizing badges efficiently ensures users quickly grasp promotional events, fostering purchasing motivation.
Current Version
New Design
Some of the information I'm interested in isn't immediately visible; I have to navigate to the detail page to access it."
Challenge
Optimizing Product Card Content
Approach
Evaluating the necessity of information displayed on product cards to ensure that crucial details are emphasized, streamlining the shopping experience by enabling quicker decision-making and encouraging user engagement with promotions.
Testing Insights
"How do you ensure that consumers notice key information, like a sale or promotion, right off the bat?"
Understanding user requirements
Make sure users can instantly find the key information they need when looking at products, making their experience smoother. Mark important details clearly to catch their eye right away.
Optimizing information architecture
Simplify and reorder the information on product cards to make the product list clearer and more user-friendly.
Enhancing with features
Incorporate User-Requested Features: Enhance the displayed information by adding functionalities tailored to consumer preferences, such as implementing arrival notifications
Current Version
New Design
I'd like to see a wider selection of related items. Currently, when I browse after searching, there aren't many options available, forcing me to search again for related items."
Challenge
Incorporating products related to the searched item on the page.
Approach
One solution we're implementing to address the app's need for personalized recommendations involves enhancing our product search project. We're expanding the range of related items based on the search term and incorporating broader categories into the product list in an interactive manner.
Testing Insights
"How can we boost the chances of users viewing products and tailor the service to each user without disrupting the efficiency of their current browsing and consumption?"
Association of words
Enhance the search term's associative function to offer related products alongside the searched item. For instance, searching for 'coffee' could also display options like coffee cups, coffee machines, and coffee makers.
Enhance the hierarchy of the categorization
Improving category options to guide users to other relevant categories and product brands.
Requirement for additional data gathering
Through the collection of additional data and the analysis of user behavior using A/B testing and similar methods, we aim to enhance user-friendliness by delivering personalized information."
A Successful Release
“The new badge feature is incredibly useful for content management! We can set it up independently, eliminating the need to rely on our design colleagues to create badges for each campaign.”
